![]() Part of that is aided by the U7H’s mostly solid tone mapping, by which I mean that it retains details in the bright highlights well. The result of the decent peak brightness and good backlight control is a quite-good HDR presentation. Even off-axis the blooming isn’t as apparent as I’m used to. There is some here, but it is not distracting. I was never bothered by blooming - that murky halo of light around a bright object on a black background. It passes our usual torture tests with impressive authority. But the U7H is remarkably impressive in the backlight control department. So in addition to lowering expectations around peak brightness, I also had lowered expectations about the overall black level and how much blooming control the TV could exert. Unlike the U8H, this TV does not have a mini-LED backlight system. This leads me to what’s really surprising about the U7H. An LCD TV’s black levels generally are not as good as an OLED TV panel, so they need a bit more brightness to really sell that HDR contrast. The U7H comes in well under the more expensive U8H in terms of peak brightness performance, and in a side-by-side comparison, it’s clear the U7H doesn’t have quite as much punch in bright highlights and color brightness, but that speaks more to the U8H’s insanely bright picture quality for its price than the U7H, which remains one of the brighter TVs in its price segment.īear in mind that I believe 1,000-nits peak brightness is the bar for whether an LCD-based TV really delivers a meaningful HDR experience. In HDR, I measured sustained peak brightness at around the same 800-nit level, 819 to be exact, with peaks coming in just under 1,000 nits. This was in Filmmaker mode with the backlight setting maxed out. ![]() I measured the Hisense U7H’s peak brightness in SDR at just over 800 nits. Image used with permission by copyright holder Brightness and black levels Below, I’ve detailed some of the measurements I took on the U7H and placed them in context with other TVs I’ve reviewed this year. Dollar per dollar, the U7H is one of the most impressive TVs you can buy this year. ![]() ![]() And while motion resolution was not quite as smooth as, say, the more expensive TCL 6-Series TV, it is still better than most low- to mid-lier televisions. The U7H’s out-of-box color accuracy on the sample I received for review delivered shockingly good color accuracy with no adjustment. It offers sufficient brightness to deliver impactful HDR highlights and higher color brightness than non- HDR TVs while maintaining deep enough black levels to pull off impressive contrast. If you’re about to upgrade from a non- HDR TV, be it 4K or 1080p, the Hisense U7H’s picture quality is going to impress you. (In case it’s not obvious, they’re willing to pay because they can make more money on targeted ads and subscriptions in the long run.Picture quality Good enough to surprise you Google, for instance, was reportedly paying TV makers up to $15 per unit to include its Google TV software, whereas Roku was only paying up to $8 per unit. Profit protectionĪccording to a report in late 2021 from The Information, other companies are getting more serious about stealing TV market share from Roku. That kind of bundling is unlikely to happen with other TV makers, many of which have their own soundbars to peddle instead. Given that Roku already sells soundbar, subwoofer, and surround-sound bundles, throwing in a TV seems like the next logical step. Better bundlingīeyond its smart TVs and streaming players, Roku is trying to build out a broader ecosystem with soundbars, speakers, and even smart home devices. If something goes wrong with a Roku-made TV, you’ll know exactly who to blame. Users, meanwhile, won’t have to worry about the TV maker and Roku passing the buck back and forth. I’ve also heard from users who can no longer get Dolby Atmos support on TCL TVs, and some who’ve lost access to Expert Picture Settings in Roku’s mobile app.īugs happen, and Roku’s not alone in dealing with them, but by making its own TVs, Roku might have an easier time solving problems when they arise. 2021’s Roku OS 10.5 update was particularly problematic, as it caused channel-loading issues and problems with turning off motion smoothing. Over the years, I’ve fielded several complaints from readers about Roku TVs from TCL and other manufacturers.
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